Post modernity--Postmodern society

Post modern society is often understood to mean the society which follows modern society.

However, Lyotard and Baudrillard refer the postmodern society to the demise of exhaustion of modernity.


Three concepts are closely linked to post modernity:

Post industrialism Daniel Bell provides five basic changes for post industrial society:

1. A move towards post-Fordist production, which holds principle that stocks should be highly sensitive to sales; and company budgets tend to be spent less on R&D than on marketing and advertising.

2. The emergence of a new professional and technical occupational class
3. A growth in the importance of theoretical knowledge as a source of innovation and of policy formulation
4. An increasing systematic orientation towards the future in the management of technology
5. The increasing use of organizational and information theory.

Consumerism which explains why in post modern society the exchange now plays a more important role than production.

Lash and Urry suggest, the consumption of goods on the basis of their symbolic value, or sign-value, has created a highly specialized market for consumer goods. Significantly, this tends to involve stylistic imitation, or pastiche, rather than invention. As a result, distinctions between styles from different historical periods or cultures are increasingly blurred. The sheer complexity of imitation, interchangeability and manipulation of sign-values has led to a decentring of subjectivity, our self-identity losses coherence.

Liberal democratic capitalism